How to Create a Video for Google Local Listings and My Business

Preparation:

Before filming, ensure you have all necessary items that highlight your business’s physical presence and operations:

  1. Location Indicators: Prepare to capture your business location, including nearby street signs and landmarks that are recognizable and specific to your area.

  2. Business Identity Elements: Gather items that display your business name and category as registered on your Google Business Profile. These might include business cards, branded vehicles, or signage.

  3. Evidence of Operations: Collect examples of branded work equipment, marketing materials, or products that you sell.

  4. Proof of Management: Prepare to demonstrate your management role through activities like providing services or showing relevant business documents.

Filming:

Use a high-quality camera or smartphone to ensure clear, professional-looking footage.

  1. Showcase Your Business Location:

    • Film the exterior of your business location. Make sure to include shots of street signs, nearby businesses, or landmarks that clearly associate your location with the surrounding area.
    • Highlight any signage or indicators that are unique to your location.

  2. Display Business Name and Category:

    • Show your business name prominently, ensuring it matches the one on your Google Business Profile. This could be on a business card, a sign, or a branded vehicle.
    • Display any tools, equipment, or marketing materials that are clearly labeled with your business name.

  3. Operational Evidence:

    • Capture scenes of your business operation, focusing on elements that can only be associated with your specific location. Avoid generic shots that could be taken anywhere.
    • Film branded elements such as vehicles, uniforms, or tools that are used in the delivery of your services.

  4. Proof of Business Activity and Management:

    • Record yourself or an employee performing a service, interacting with customers, or showcasing business-specific documents like business registration, invoices, or utility bills that match your business name.

Editing:

Keep the video concise and focused, ideally no longer than 1-2 minutes.

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