Add your business to Google Guaranteed

Here's a step-by-step guide on how to add your business and website to Google Guaranteed:

Understand the Eligibility Requirements

Before applying, it is crucial to know if your business qualifies for Google Guaranteed. This program is available for certain service-based businesses, such as locksmiths, plumbers, electricians, and HVAC professionals. Your business must also be based in one of the countries where Google Local Services ads are available.

Sign Up for Google Local Services Ads

You need to sign up for Google Local Services Ads to get started. This is the platform through which the Google Guaranteed badge is given.

Visit the Google Local Services Ads website.
Click the "Get Started" button and choose your business type and location.
Follow the prompts to provide details about your business.

Complete the Background Check

One of the core components of the Google Guaranteed program is ensuring that businesses meet trust and safety standards. This involves a background check that varies by country and profession but generally includes checks on business registration, insurance, and any professional licenses required by your trade.

Follow Google's instructions to submit the necessary documentation for your business.
If you have employees who visit customers at their locations, they might also need to pass background checks.

Verify Your Business

If you haven't already, you must verify your business with Google. This step is crucial for proving that your business operates as you claim.

This usually involves receiving a postcard from Google with a verification code at your business address.
Please enter this code in your Google My Business account to verify your location.

Complete the Application Process

After submitting all required information and documents, Google will review your application. Depending on your location and industry, this process can take several weeks.

Keep an eye on your email for updates from Google about your application status.
You may be asked to provide additional information or documentation during this time.

Manage Your Google Local Services Ads

Once approved, your business will receive the Google Guaranteed badge, and you can start managing your Google Local Services ads.

Set your budget for how much you want to spend on ads.
Customize your profile, including your business hours, services, and service areas.
Respond promptly to messages or inquiries from potential customers through the platform.

Keep Your Qualifications Up to Date

Maintain your Google Guaranteed status by ensuring your business information, licenses, insurance, and background checks are always current.

Google may periodically re-verify your information.
Please maintain your qualifications to avoid losing the Google Guaranteed badge.