Getting your business on Google Guaranteed

Here's a simplified guide to help you navigate the process:

Step 1: Check Your Eligibility

• Business Type and Location: Ensure your business falls into one of the categories and locations supported by Google Local Services ads. Common eligible categories include locksmiths, plumbers, electricians, HVAC, and some professional services like law firms and financial planning, depending on the region.

Step 2: Sign Up for Google Local Services Ads

• Create or Log into Your Google Account: Use your professional business account.
• Visit the Google Local Services Ads Website: Go to the official site and click the "Get Started" button.
• Provide Your Business Information: Fill in details about your business, such as services offered, business area, and contact information.

Step 3: Pass the Background Check

• Background Checks: Google requires background checks for your business and, in some cases, those working for the company. This process ensures safety and reliability. The checks include business registration validation, owner and professional checks, and, in some categories, checks on employees who visit customers' homes or locations.
• Submit Required Documents: You may need to submit proof of insurance, licenses, and other documents depending on your business type and location.

Step 4: Get Business Insurance and Licenses Verified

• Ensure all required licenses for your trade are up to date and available for verification by Google.
• It would help if you also had active insurance for your business to qualify for the Google Guaranteed program.

Step 5: Complete the Application Process

• After submitting all necessary information and documentation, wait for Google to review your application. This can take several weeks.
• You may need to respond to additional queries from Google or submit more documentation during this period.

Step 6: Set Up Your Google Local Services Ads

• Once approved, you'll gain access to the Google Local Services dashboard to manage your ads.
• Define your budget, target regions, and service types. Google will only charge you for leads related to your business and services.

Step 7: Maintain Your Status

• Keep all licenses and insurance up to date.
• Ensure you meet all Google's requirements to retain your Google Guaranteed badge.

Benefits of Google Guaranteed

• Build Trust: The Google Guaranteed badge signals to potential customers that Google has vetted and trusts your business.
• Pay Only for Leads: Unlike traditional advertising, you pay only for leads related to your services.
• Local Visibility: Enhance your visibility in local searches when people are looking for your services.